Even the best plan is only as good as it is executed. While each of our clients have a Lead Planner overseeing the details of their event, our entire team is engaged throughout the planning process. You can rest assured knowing that you have a capable support system working behind the scenes on your event.

We believe:

  • That you can make no assumptions about what an event should and shouldn’t be.  We rely on our training, experience, and intuition to produce intentional events. 
  • Every choice is about experience – unexpected details, the service, the flow, the entertainment, the lighting; every detail large and small matters.
  • That love is a human experience. We celebrate the modern union. We do not discriminate against any couples based on looks, age, gender, religion, race, or sexual orientation. 

Meet The Team

Lauren

Owner and lead designer/planner of Swoon Soiree A graduate of Virginia Commonwealth University, Lauren began her career in the marketing and advertising industry. Shortly after graduation she moved to Dallas, Texas and was a media buyer for a boutique advertising agency. After several years of account management, high-level media spend, and tough negotiations, Lauren left the agency to follow her passion for design, details and planning. Lauren enrolled in the AACWP (American Association of Wedding Planners) planning course and received her event planning certification. Upon completion of the the AACWP course, Lauren spent the next couple of years working in the Dallas wedding market as a freelance wedding planner. After planning events in the DFW, Lauren and her husband Nathan thought it was best to move the family back to the east coast. Once back in Virginia, Swoon Soiree was up and running. Lauren is not only a logistics specialist and creative director, but also a matchmaker. She has a talent for understanding her clients wants and needs and planning/designing an event that they are proud to host. Her skill for matching client, vendors, and styles results in a unique and flawlessly executed event every single time. Favorite Business Quote: Learn the rules like a pro, so you can break them like an artist” – Pablo Picasso To see a more personal side to Lauren check it out here.

Lisa

Lead planner at Swoon Soiree Lisa is a recent graduate of Virginia Commonwealth University (Go Rams!) and has a degree in Mass Communications with a concentration in Public Relations. She is currently spending her days (when not planning events) working at a marketing agency. Lisa started her event planning career assisting local planners in the greater DC/Richmond area and immediately realized her passion for the industry. She always has a hands-on approach and loves a good challenge. Lisa has been with Swoon Soiree from the beginning and has has been working closely with Lauren learning the ins and outs of event planning. Each wedding is different. There are so many variables to take into consideration. Having the logistical foresight and the experience of working in multiple markets with various planners and vendors, has definitely given Lisa her edge. Lisa is a fun-spirited individual with a strong love for all things magical. Creating the perfect day for her clients is at the top of her priority list. Her playful and relaxed persona helps her clients feel calm and at ease knowing they are in capable hands as she makes each event an experience. To see a more personal side to Lisa check out this link.

Josie

Josephine (Josie) Miller graduated from the University of Virginia with honors before relocating to Richmond, Virginia to pursue careers in the arts administration, marketing, and event planning industries. She was raised in a military house-hold and has seen first hand the power of social bonds and celebrations in making a place feel like home – even if its halfway across the world from your last home!

During her time at UVA, Josephine was involved in several music groups, including the all-female a capella group, Hoos in Treble, where she served as part of the marketing and social media committees and music director. Now, she spends her days working as a nanny and rehearsing. When she is not studying opera or rehearsing a role, Josephine works for the VCU Department of Music as the Communications and Marketing assistant where she is involved in design, event management, and PR for the music school. In addition, she is a member of the Richmond Symphony’s 20/30 group and enjoys engaging in the rich cultural arts scenes in RVA.

Josephine enjoys combining creativity with culture – she believes in the beauty and importance of recognizing where one has come from as well as where one is going. She loves every moment of being a Swoon girl and helping clients’ wildest celebration dreams and expectations become a reality!

Judith Kinton

Born and raised in Northern Virginia, Judith attended school for massage therapy. It was during that time that she realized that she had a passion for people and an interest in event management. Judith has assisted with several different planners in the DC Metro area doing weddings and lifestyle events and grew to thoroughly enjoy the event planning industry. Growing up in Northern Virginia has made her able to thrive in fast-paced environments. 

Judith recently moved to the Richmond area alongside her husband and started working with Swoon. She has enjoyed getting to know the Richmond venues and vendors and always looks forward to making more connections. When not working events, Judith works as a nanny, as well as running her own small business making decorative signs. She especially loves making signs for weddings and events and taking a client’s vision from a concept to reality. Judith’s creative thinking and her eye for design make a great combination for Swoon’s events!

To learn more about Judith, read her Team Spotlight: Click Here

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