about
our process + philosophy
While each of our clients have a lead planner overseeing the details of their event, our entire team is engaged throughout the planning process. You can rest assured knowing that you have a capable support system working behind the scenes on your event. As a company, we prioritize immersive design, strong logistics, incredible photography, and innovative entertainment.
EVEN THE best plan IS ONLY AS GOOD AS IT IS EXECUTED.
OUR PROCESS
“Professional, helpful, reassuring...I could go on and on. I know that you played a significant role in making our wedding spectacular.”
SEE more reviews
- That you can make no assumptions about what an event should and shouldn’t be. We rely on our training, experience, and intuition to produce intentional events.
- Every choice is about the experience – unexpected details, the service, the flow, the entertainment, the lighting, the food; every detail large and small matters.
- That love is a human experience. We celebrate the modern union. We do not discriminate against any clients based on looks, age, gender, religion, race, or sexual orientation.
Our Philosophy
Before founding Swoon Soiree, Lauren worked as a media buyer at an advertising agency, an early career that sharpened her instincts for strategy, negotiation, communication, and making smart decisions under pressure.
Events became the natural next chapter.
After training with the American Association of Wedding Planners and working in the Dallas wedding market, Lauren returned to the East Coast and built Swoon Soiree around a clear point of view: the best events are not the ones that follow every rule. They are the ones that know which rules matter.
Lauren approaches planning as both a producer and a host. She considers how a room should feel when guests walk in, how the experience unfolds, which design details will resonate, and how to make thousands of decisions feel cohesive rather than complicated.
Her role often falls somewhere between planner, creative director, negotiator, editor, and matchmaker. She has a particular talent for pairing clients with the right creative partners, translating a loose collection of visual references into a clear point of view, and knowing when an idea needs to be pushed further or pulled back.
The result is refined without feeling precious, thoughtful without being predictable, and personal without becoming overly literal.
Lauren plans weddings, bar and bat mitzvahs, celebrations, and multi-day events in Washington DC, Charlottesville, throughout Virginia, and wherever the celebration takes her. She works with clients who care deeply about how they host and have no interest in throwing a party that could belong to anyone else.
About Lauren
Owner and lead designer/planner of Swoon Soiree Creative Events & Design.
“Learn the rules like a pro, so you can break them like an artist”
Favorite Business Quote
see a more personal side to Lauren
